Tuesday 12 March 2013

"The Hirst" - Perk No. 2 - Get free art!

Perk No. 2 - "The Hirst"
No. 2 in our series giving more details about the perks you can claim in exchange for contributing towards our project fund at indiegogo.com/wowlookwhatigot...


$8 / £5 - one month's trial membership PLUS one extra month FREE! i.e. you get 2 fine-art prints. We will not automatically re-bill you or send you a pickled cow – we'll ask nicely whether you want to take out a subscription when you get your first artwork. NB: for INTERNATIONAL SHIPPING (outside the UK), PLEASE ADD $4 at checkout!

There's a bit of a philosophical decision to be made when deciding what to give to contributors in a campaign like this. You might decide that you're simply asking for donations and that the value of the perk received is purely symbolic rather than directly related to the amount pledged. For instance, a 'thank-you' card signed by the team in return for $25, or a campaign t-shirt in return for $100. This is the route we might go if, fit instance, we were looking for donations to a relief charity.

On the other hand if, for instance, you're developing some new hi-tech gadget and looking for funding for product development, you might simply offer pre-orders at the usual price, the 'hook' being the 'snob value' of being the first on the block to own the latest thing ("Be the envy of your friends...!").

In our case we've decided to go with offering 'free gifts' at various levels. In return for your contribution you don't just get a pre-order, but also extra art free! That can't be a bad thing can it?

What do you think motivates people the most to contribute to a start-up campaign like this? We'd love to hear from you on the comments page at indiegogo.com! Details of more groovy perks to come later this week!

Love
Martin & Vivi-Mari

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