The making of...

Making the wowlookwhatigot.com promo video ...

Your friendly local scribe pens another riveting video script - a still from our upcoming production, the catchily titled "wowlookwhatigot.com - the indiegogo promo"

Indiegogo.com has a number of friendly guidelines as to what makes a good pitch video for their funding site. It has to be simple, entertaining and informative, answering the users' potential questions about your project within the attention span of the average internet viewer! They are basically; who are you? Why do you want my money? What are you going to do with it? and What do I get out of it? Answer those questions succinctly and entertainingly and hopefully you're on your way to inspiring someone to invest in your project.

We both love vintage clothing and having an excuse to get dressed up, so it seemed natural to shoot a lot of short scenes in different costumes and in different locations, jumping from one to the other quickly. My theory was that that would make the whole thing easier to edit as well. It certainly made the while thing easier to shoot for a couple of people not used to memorizing whole stretches of dialogue!

Obviously we needed to get some of our artwork in there, as well as just putting over the message, so as well as having a little 'gallery' section with a voice-over taking about what we do, I decided that to break up the dialogue I would put in some simple colourful transitions between scenes incorporating some of our pictures - (this was inspired by some of the editing in the Swedish culture programme 'Kobra').  Finally we figured showing something of the beautiful area where we live would make the whole video (and concept) more attractive, especially to international viewers, so we shot some of the scenes outdoors, making use of a lucky coincidental snowfall last weekend, and I threw in some time-lapse footage of clouds racing over the countryside that I shot in the summer.

Vivi-Mari Carpelan - an artist outstanding in her field !!

Right now all the footage is shot, voice-overs recorded, sound effects assembled, and I'm starting to edit, trimming clips to the right length and getting them in the right order to tell a coherent story. This is the interesting bit, to me! More news coming soon :-)